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China-Cyprus Media Forum Emphasizes Importance of Trust Between People and AI

Nicosia: Only when mutual trust is built between the people and artificial intelligence will AI have a chance to work properly for humankind, was the main conclusion of a roundtable discussion that took place during the second day of the China-Cyprus-Europe Media Forum, in Nicosia. The forum focused on cooperation and regulation of media development with AI empowerment.

According to Cyprus News Agency, Fu Xiaoguang, Professor at the Communication University of China, highlighted that just as European media explore AI fact-checking and multilingual communication, Chinese media are also leveraging technologies to tackle challenges in content production efficiency and cross-cultural communication effectiveness. He emphasized that China’s experience demonstrates the key to AI empowering media is aligning technological advancement with value transmission.

In a video message, Luis Jimenez, EBU News Digital Transformation Manager, introduced NEO, an AI chat conversational service enabling audience interaction with news, describing it as ‘a living, breathing hub of journalism that grows richer with every new member’. He also presented YEP News, a multilingual platform empowering young people to view Europe through diverse languages. Jimenez noted that NEO uses European-hosted language models with stringent data protection safeguards amid growing concerns over tech sovereignty.

Kuaishou Technology Vice President Liu Zhen emphasized that AI technology should be consistent, steady, and controllable, while government institutions must provide a framework for supervision. He stressed the need to educate the public and industry sectors, ensuring a comprehensive understanding of AI. ‘Only when we have built the mutual trust between the people and the AI, will the AI have a chance to expand, to work properly for humankind,’ he stated.

Elli Kodjamani, Chairwoman of the Cyprus Media Ethics Committee and Ant1 News Director, expressed concerns over the rapid increase in AI-generated journalistic content. Despite AI’s growing impact, she asserted that human journalists are irreplaceable due to their ability to navigate uncertainty with intuition and experience. She emphasized the necessity of cooperation to ensure AI remains a tool, not a replacement for journalists.

Zhou Jiying, Vice Director of the Global Times Online Strategic Development Center, reported that China’s AI industry output exceeded 116.5 billion euros in 2024, with 1,509 large AI models released by May 2025, the highest globally. She noted China’s proposal of the Global AI Governance Action Plan last July, urging concrete actions for advancing global AI development.

Finally, George Pleios, Communication and Media Studies Professor at the National and Kapodistrian University of Athens, remarked on the era of multi-pluralism, advocating for a new information order. He called for a more equitable global regulation of information flow based on cultural democracy principles, not only between states but also within states and among different population groups.