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Cyprus to Enhance EU Tourism Strategy During 2026 EU Presidency, President Christodoulides Announces

Paphos: As Cyprus prepares to assume the Presidency of the Council of the European Union in January 2026, President of the Republic Nikos Christodoulides announced that the nation is determined to build on the European Agenda for Tourism 2030 and explore new tourism frontiers. Addressing the 91st HOTREC General Assembly in Paphos, President Christodoulides emphasized that Cyprus will present a new European Tourism Strategy during its presidency, which will then be discussed and translated into concrete actions.

According to Cyprus News Agency, the President highlighted that the strategy will be integral to enhancing EU competitiveness, simplifying processes, and navigating the complex negotiations for the new Multiannual Financial Framework of the EU. He stated that tourism is more than just an economic sector; it serves as a bridge between cultures and a driver of sustainable prosperity. Cyprus takes pride in contributing to and leading this shared European effort, especially during its upcoming presidency.

President Christodoulides remarked that Cyprus will seize the opportunity with ambition and confidence to expand on the European Agenda for Tourism 2030. He pointed out the significance of having an EU Commissioner dedicated to Tourism, which underscores the expansion of tourism frontiers.

Discussing Cyprus’ tourism, the President noted its pivotal role in the nation’s economy, contributing over 13% to the GDP and supporting nearly 120,000 jobs. He emphasized tourism’s impact beyond economics, such as fostering social cohesion, supporting local communities, and preserving cultural and natural heritage. The sector significantly aided Cyprus’ economic recovery post-pandemic in 2022, reaffirming its importance as a growth driver.

The Government of Cyprus is committed to developing a robust tourism policy aligned with HOTREC’s priorities, focusing on enhancing tourism quality and diversity, sustainable development, rural and remote area revitalization, and promoting education and digital transformation in the sector. In 2024, Cyprus welcomed over four million visitors, generating over three billion euros in tourism revenue, with projections for 2025 indicating another record-setting year.

President Christodoulides noted that Cyprus ranks second in Europe for improving air connectivity since 2019, a testament to strategic planning and collaboration across government, industry, and communities. He acknowledged the need for continual adaptation and innovation in the tourism sector, with a commitment to addressing climate change, investing in green transition and digital transformation, responding to labor market challenges, and fostering tourism education and workforce skills.