Paphos: Over 100 representatives of national tourism associations from all over Europe are participating in the 91st HOTREC General Assembly, hosted by the Cyprus Hotel Association (PASYXE) from October 15 to 17.
According to Cyprus News Agency, the General Assembly is taking place in Cyprus at a crucial time as the nation prepares to assume the Presidency of the Council of the European Union in the first half of 2026. This event underscores the institutional and political significance of this year’s assembly, becoming a pivotal point for discussing the future of hospitality in Europe.
In his welcome address, HOTREC President Alexandros Vassilikos highlighted Cyprus as a prime example of the transformative power of hospitality, which leverages the island’s natural beauty, history, and the warmth of its people to drive growth and employment. He emphasized that the hospitality sector represents two million businesses across Europe, including hotels, restaurants, caf©s, and bars, which embody the European hospitality spirit by connecting cultures, supporting local communities, and creating prosperity.
Vassilikos expressed confidence that Cyprus’ upcoming EU Presidency could significantly influence Europe’s competitiveness agenda, support the needs of SMEs, and further recognize the importance of the hospitality sector at the EU level. During the assembly, participants will discuss essential issues such as representation actions and forming common positions on development and innovation in the hospitality sector.
Vassilikos also addressed concerns regarding holiday rental platforms, emphasizing the need for market balance through European legislation due to the globalization of the economy and the dominance of major market players. He noted that short-term rentals and human resources shortages are pressing issues to be discussed during the event.
Deputy Minister of Tourism Costas Koumis stated that hosting the event in Cyprus is ‘a great honour.’ He highlighted the conference’s potential to address issues concerning the hotel industry and the broader catering sector.
In his address, Thanos Michaelides, President of the Cyprus Hotel Association, described Cyprus as a nation with a rich hospitality tradition and Paphos as a fitting location for the discussions. He also pointed out persistent challenges, particularly labour and skills shortages, exacerbated in the post-pandemic era. Michaelides noted the global concern over the expanding tourism and hospitality sectors’ demand for skilled labour exceeding supply.
Michaelides warned of declining labour migration from third countries due to the development of tourism infrastructure in emerging economies. He stressed the need to rethink labour strategies amid rising costs and geopolitical disruptions affecting energy and food prices. Michaelides highlighted HOTREC’s role as a vital forum for dialogue, knowledge exchange, and advocacy, advocating for a unified European voice that reflects the needs of businesses, people, and communities.
The two-day programme includes discussions on the future of tourism and hospitality, European hospitality trends, workforce challenges, and EU policy.