Day: May 16, 2022

At our June 2021 US-EU Summit, we established the US-EU Trade and Technology Council (TTC) to shape the rules of the road for a 21st century economy, and for rapidly evolving digital and emerging technology. In less than a year, the TTC has become a pillar of transatlantic cooperation, particularly in growing our bilateral trade and investment relationship; resolving existing and avoiding new barriers to trade while countering non-market, trade distortive practices; and in our united response to Russia’s aggression in Ukraine.

Following its first ministerial meeting last September in Pittsburgh, Pennsylvania, the TTC held its second ministerial meeting in Saclay, France. The US co-chairs, Secretary of State Antony J. Blinken, Secretary of Commerce Gina Raimondo, and United States Trade Representative Katherine Tai and EU Co-Chairs European Commission Executive Vice Presidents Margrethe Vestager and Valdis Dombrovskis built on the rock-solid foundation and announced new initiatives on supply chains, food security, export controls, emerging technology, digital infrastructure, trade, and much more. These initiatives will reinforce our shared values, bolster our global competitiveness, and benefit workers and families on both sides of the Atlantic. We are grateful to the leadership of the TTC and look forward to further progress in the months ahead.

Source: Cyprus News Agency

Cyprus Labour Minister Zeta Emilianides was put in an induced coma following a surgery she underwent in Athens. The Minister suffered a brain aneurysm on Sunday and was urgently transported to the Ygeia Medical Center in Athens.

She was immediately placed in the ICU and underwent a surgery. A medical report says that the aneurysm was blocked via a specialised method and the Minister is now in an induced coma.

She is in critical condition and an assessment will follow the next days.

Source: Cyprus News Agency

NielsenIQ Launches Retail Media Solution to Monetize Assets and Measure ROI for Retailers

NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams

Today, NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalized promotional offers.

NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. This SaaS tool, part of the NielsenIQ Connect platform, will allow retailers to create sustainable revenues by monetizing their retail media assets across physical and digital channels. Additionally, retailers will be able to boost credibility with brands and inform them of the insights they need to command their customers’ attention, act on those insights, and measure the ROI of their activities across all channels.

“We are devoted to continuing our legacy by defining the next century of consumer and retail measurement,” says Xavier Facon, Global Head of Retail Media, NielsenIQ. “NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.”

Recognizing that every retailer is different, NielsenIQ Activate offers retailers the capability to take retail media in-house and the flexibility to integrate it into their individual ecosystems. Additionally, retailers will be able to build personas and precise audiences across thousands of customer attributes; gain out-of-the-box customer-centric omnichannel insights for better decision making; decrease the time to launch and measure personalized customer engagements in real-time, across owned and external media, and align with brands on customer needs to maximize data & media monetization.

“NielsenIQ is scaling growth on a global level and building a strong foundation for the next century of consumer and retail measurement – one that is fast, nimble, and connected,” said David Johnson, Global President of Retail, NielsenIQ. “The market is evolving, and it is our job to make sure the measurement industry evolves with the times. As the leading global information service company in this industry, we are diligent about accurately representing the rapidly changing retail landscape and the diverse needs of our clients.”

Combining capabilities from recent acquisitions, Precima and CiValue, allow NielsenIQ Activate to support personalization capabilities that are incremental to NielsenIQ’s core capabilities, which the retail industry relies on for critical decision making and personalized experiences. NielsenIQ continues to be a champion of change through its retail products and collaboration programs, enabling retailers and brands to increase their share of wallet by using real-time customer data and insights, and empowering them with the right set of activations to act on it and measure it.

“CiValue and Precima’s simple, intuitive solutions leverage cutting edge technology and powerful data science, that, combined with NielsenIQ’s global performance measurement will truly tie together retailers with CPG manufacturers,” says Beni Basel, Co-founder and CEO, CiValue. “No other platform can help retailers and brands collaborate to grow customer value with a simple and intuitive AI platform that puts their customers at the center of strategic decision making.”

For more information on NielsenIQ Activate, please visit https://nielseniq.com/global/en/solutions/nielseniq-activate/.

About NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumer goods companies and retailers.

Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.

NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population. For more information, visit NielsenIQ.com.

Source: Cyprus News Agency

Cyprus’ Justice Minister, Stephie Dracos, called for everyone’s cooperation to protect the country “from the nightmare of fires” on Monday.

She was addressing an event for the launch of the Fire Prevention Week, observed this week, with events aimed at raising awareness on the importance of fire prevention in urban and rural areas. The Fire Prevention Week is being co-organised for the 21st year by the Cyprus Fire Service and CNP Insurance.

The Minister said that respect for human life, protection of property and of nature from the devastating effects of fires was everyone’s responsibility, noting that four people died in the wildfires that broke out last July, while damage to the environment was immeasurable.

She said that the estimated cost of last summer’s urban fires was €11million, while of forest fires was €18.6m.

The Minister referred to state efforts to prevent fires but added that fire safety continues to be everyone’s business. “So, the message is clear. We must join forces to achieve the best possible results in both prevention and the fight against fires,” Dracos said.

The Chief of the Fire Service, Polyvios Hadjivassiliou, said that every year, out of the approximately 13,000 calls they receive, 8,500 concern fires, with about 5,000 concerning fires in the countryside and the rest, urban areas, while almost 93% of fires are due to human activity.

Hadjivassiliou also referred to the constant upgrade of the Fire Service, in order to be able to help people, with continuous training of its members and its participation in European Programmes, by replacing every year a number of fire engines and acquiring new equipment.

He added that the Fire and Rescue Service of the British Bases which, he said, is a partner of the Cyprus Fire Service and “contributes significantly and supportively” to operations at all levels, was also launching a fire prevention campaign this week.

The General Manager of CNP Insurance, Andreas Stylianou, said that Fire Prevention Week is now an institution, since, for 21 years, the company, together with the Fire Service have been joining forces for a common cause, raising awareness about the dangers of fires and ways to prevent them.

Various activities have been planned for Fire Prevention Week, as well as the distribution of information material to rural communities, schools, shopping malls, offices, hotels, soldiers and more.

Awareness events will culminate with a “Fire Prevention Open Day” that will take place on Saturday, May 21, from 1000 to 1300 at the Nicosia Mall, where the public will have the opportunity to see fire engines and equipment, while there will be activities for children. CNP Insurance and Fire Department officials will brief the public on fire safety issues and distribute small gifts.

Source: Cyprus News Agency

Foreign Affairs Minister Ioannis Kasoulides met with his Serbian counterpart Nikola Selakovic on the sidelines of Monday’s Foreign Affairs Council in Brussels.

According to a tweet posted by the official account of the Cypriot Ministry of Foreign Affairs, the discussion focused on EU – Serbia relations, the Western Balkans and regional challenges.

According to a tweet posted by the official account of the Serbian MFA, the two Foreign Ministers discussed the “further strengthening of traditionally friendly Serbian – Cypriot ties” and “Serbia’s European path”.

Selakovic also “expressed gratitude for Cyprus’s principled position on the issue of Kosovo & Metohija”.

Source: Cyprus News Agency

The European Commission and vaccine developer BioNTech and Pfizer have agreed to adapt the delivery schedules of vaccines in order to better address the needs of member states, according to a Commission announcement.

Health Commissioner Stella Kyriakides noted that these changes have been agreed in light of concerns put forward by the member states themselves.

“This amendment meets legitimate concerns on matching supply and demand, whilst ensuring security of vaccine supply if and when this is needed later in the year,” Kyriakides said.

The agreement reached will ensure that member states will have access to the vaccines when they need them – including future variant adapted vaccines if authorised – during the fall and the winter.

Doses scheduled for June and throughout the summer will now be delivered in September and during the autumn and winter period 2022, when Member States will more likely need additional stocks of vaccines for national campaigns and for meeting their international solidarity commitments.

Should an adapted vaccine be authorised by the autumn or winter period 2022, Member States will have access to the deliveries in the form of adapted vaccines.

“We continue to closely follow with BioNTech-Pfizer and Moderna the supply of COVID-19 vaccines, and stand ready to support Member States in ensuring the necessary flexibility,” Kyriakides added.

Source: Cyprus News Agency