Nicosia: The University of Cyprus is set to host a virtual fireside chat featuring Dr. Andreas Aristidou, a behavioral economist and Senior Data Scientist at Netflix. This event is organized by the interdisciplinary Master in Behavioral Economics program, jointly offered by the university’s Department of Economics and the Department of Psychology. Scheduled for Wednesday, February 12, at 6pm, the event will be conducted via Zoom (bit.ly/40DEPIt).
According to Cyprus News Agency, the conversation aims to provide attendees with insights into how leading tech companies use behavioral economics to design user-centered products and services. Dr. Aristidou will discuss his experiences at Netflix, highlighting how behavioral strategies are employed to drive data-driven product innovation and enhance user engagement.
Behavioral economics, which merges psychology and economics, seeks to understand decision-making processes by examining cognitive biases, social influences, and individual preferences. This field offers valuable insights into consumer behavior, increasingly influencing tech industry decisions.
Dr. Aristidou’s background spans both academia and the tech industry, where he currently applies behavioral science principles to improve Netflix’s product development and user experiences. More information about Dr. Aristidou can be found on his biography page at aristidouandreas.com/bio/.
The Master in Behavioral Economics program at the University of Cyprus aims to equip students with the skills to apply behavioral insights across various professional domains, such as policy, finance, marketing, and technology. This event presents an opportunity to explore the impact of behavioral economics on the tech sector and discover paths for professionals interested in data-driven innovation.