Limassol:The Transport Minister of Cyprus, Evie Tsolaki, has announced an ambitious goal to reduce road deaths and serious injuries by 50% by 2030. This announcement was made during the presentation of a new awareness campaign focusing on the prevention of driver distraction and the protection of vulnerable road users.

According to Cyprus News Agency, Tsolaki emphasized the campaign's aim to safeguard young people and vulnerable road users while drawing attention to the tragic outcomes of distracted driving. She presented data indicating that from 2021 to 2025, motorcyclists comprised 38% and young individuals 26% of road collision fatalities in Cyprus.

Tsolaki highlighted the personal impact behind road safety statistics, noting each represents a life lost and a family affected. In light of the upcoming World Day of Remembrance for Road Traffic Victims on November 15, she expressed solidarity with those affected by road tragedies.

The Minister detailed several initiatives, including a subsidy for airbag protective equipment for motorcyclists and grants for creating 30 km/h speed zones around schools and residential areas. She noted that reducing speed in urban areas, where most fatal and injury-causing collisions occur, enhances driver reaction time and mitigates collision severity.

Addressing driver distraction, Tsolaki warned against mobile phone use while driving and advised setting navigation before traveling and stopping in safe locations if phone use is necessary.

The Minister cited the 2021-2030 Road Safety Strategic Plan, emphasizing the need for consistent, sustained, and coordinated efforts to achieve the 50% reduction target. She outlined the road safety policy's components, including infrastructure improvements, legislative measures, awareness campaigns, and partnerships with local authorities.

Limassol Mayor Yiannis Armeftis supported the campaign, stressing the significance of the 30 km/h speed limit for safeguarding pedestrians, the elderly, and cyclists. The new campaign, created with the Press and Information Office, features various media advertisements with the message, "Someone else's mistake could be your last."