Vienna: Cypriot products with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) status were promoted at a specialised trade event entitled 'REGAL Branchentreff 2026', held in Vienna on June 11.
According to Cyprus News Agency, a press release issued by the Ministry of Energy, Commerce and Industry detailed that the Ministry, in cooperation with the Trade Centre of the Republic of Cyprus in Vienna, participated in the event, showcasing products such as halloumi, commandaria, and zivania. Traditional indigenous Cypriot wine varieties, including Xynisteri, Maratheftiko, and Mavro, were also presented.
A halloumi tasting event was part of the event, pairing the product with fresh and dried fruit and vegetables. The activity received positive feedback and highlighted alternative ways of consuming halloumi, both raw and grilled.
'REGAL Branchentreff' is organised by REGAL Verlagsgesellschaft m.b.H. and serves as a specialised meeting for the retail and food supply sector in Austria. The event was attended by professionals from the food and beverage sector, including importers, representatives of major supermarket chains, food wholesalers, purchasing and promotion officers, quality controllers, as well as senior sales and marketing executives.
Representatives of Austrian institutional bodies were also present at the event, along with the Ambassador of the Republic of Cyprus in Vienna, Andreas Ignatiou. According to the press release, Cyprus' participation helped create new professional contacts and strengthen ties with partners in the Austrian food and beverage market.