The Kenya Tourism Board has welcomed the launch of flights between Casablanca and Nairobi by Royal Air Maroc (RAM), the national flag carrier and one of the major airlines of Morocco, saying it will help boos tourist arrivals in this country.
The inaugural Royal Air Maroc flight landed at Nairobi’s Jomo Kenyatta International Airport (JKIA) Thursday morning and the new service is poised to open up the Maghreb region to Kenya, and the wider East Africa sub-region.
The airline will fly two times a week to Jomo Kenyatta International Airport from Mohammed V International Airport in Casablanca.
The Kenya Tourism Board Acting Chief Executive Officer, Jacinta Nzioka-Mbithi, led the Kenyan team to welcome the delegation from Morocco which included RAM officials, tour operators and media from the North African kingdom.
Speaking during the welcoming ceremony at the JKIA, Jacinta said: “This is indeed a significant moment for us as we move forward to strengthen ties between Kenya and Morocco.
“Connectivity is, after all, the heart of tourism, and I am sure that the direct flights between Nairobi and Casablanca will open up the market, stimulate travel and improve tourist arrivals and receipts as well as trade between us.
“Morocco is an important emerging market for us, and naturally, we wish to strengthen our efforts to engage by showcasing Kenya as a safe and desirable destination for visitors. Royal Air Maroc’s entry to Kenya demonstrates their confidence in our tourism industry despite difficulties in the recent past.”
The KTB will work closely with the trade in Morocco to enable them to sell Kenya in their market as part of growing tourist numbers from across Africa.
Kenya has rolled out various initiatives to support the tourism sector, including the Charter Incentive Programme, waiver of visa fees for children under 16 and reduction of park-entry fess among others.