Insignia launches Volkswagen vehicle-to-accessory configurator for Volkswagen’s launch of Golf Alltrack in North America will feature all VW vehicles and genuine accessories lineup

ROCK HILL, South Carolina, Oct. 25, 2016 /PRNewswire/ — Insignia Group LC, the leading provider of accessory sales process consulting and accessory sales software, announced today the launch of Volkswagen’s vehicle-to-accessory visual configurator on The launch of the system coincides with the release of the all-new 2017 Volkswagen Golf Alltrack, and it will feature all Volkswagen vehicles by the end of 2016.

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“The Alltrack is expected to be a highly accessorized vehicle,” says David Stringer, president of Insignia Group. “We are pleased to provide Volkswagen, its dealers and vehicle buyers, a new way to experience visually customizing their vehicles in the showroom and online.”

Insignia developed the vehicle-to-accessory visual configurator using Insignia’s software and patented process (US Patent No. 8,566,714). The system is fully mobile-responsive. The system will be provided to all Volkswagen dealers. It will feature specific pricing and installation information.

“Today’s vehicle buyers expect more engagement and experience with their new car purchase,” says Lou Lobsinger, Jr., accessories and performance manager, Al Serra Automotive. “The new VW accessories builder allows us to engage our customer with personalizing their vehicle to suit their lifestyle or tastes. This will be a key tool for our showroom experience.”

“Insignia is thrilled to be selected to support a new vehicle release in the US market by offering visual Vehicle Personalization in showrooms and online,” says Stringer. “The with Volkswagen marks a step forward in our technology and the innovations that we bring to the specialty equipment industry.”

About Insignia Group
Insignia Group is the innovator and industry leader of accessory sales process consulting and configurator software. Insignia drives exceptional Vehicle Personalization sales training, configurator software, continual leadership, and process improvement to the automotive industry. These core deliverables improve the customer experience, increase customer satisfaction, reduce sales staff turnover, and maximize profits. Insignia currently supports eighteen vehicle brands, and serves dealerships nationwide. Insignia’s software solution manages the fulfillment of nearly $85,000,000 in accessory sales transactions annually. For more information, visit

Media Contact:
Tanja Krouse
Insignia Group, LC