ALGIERS, Algeria, March 14, 2016 / PRNewswire / — On March 17, 2016, DongFeng Motor Corporation (DFM), will appear at Equip Auto Algeria 2016 with a new lineup and under the new theme of “With You”. Then DFM’s 10 models will make a brilliant appearance at its booth, including DFM AX7 SUV, DFM’s second star SUV-AX3, DFM A30, S30, DFM H30 Cross, DFM Joyear X5, DFM Xiaokang GLORY 360 and DFM Xiaokang K01, K02 , V21 and V22.
On the afternoon of March 17, DFM will hold the initial launch and promotion ceremony of AX7 SUV strategic model at SAFEX Expo Center, Algiers. As an important SUV model of DFM, AX3 proposes a brand philosophy of “New Life Plus” for the first time, uses international frontier technology and design language according to young customers’ demands, and exerts advantages in space, power and fuel consumption. It is not only a tailored city SUV, but also the only T-powered model among all SUV models of its segment. “Ultra large” AX3 SUV will be the brightest focus in the exhibition.
Officials from Algeria’s local government and important officials from China’s Embassy in Algeria will be present. Su Weibin, director of Overseas Business Unit of DFM and general manager of China DongFeng Motor Industry Imp. & Exp. Co., Ltd., will review DFM’s history and achievements with other guests, looking into its bright market prospect in Algeria. With all-inclusive and lively performances, well-planned operation activities, as well as warm and professional business representatives, DFM is looking forward to customers’ presence during the exhibition.
Founded in 1969, DongFeng Motor Corporation (DFM) is one of China’s three major automobile groups. With total assets of 41 billion US dollars, DFM was ranked 109th among Fortune Global 500. In 2015, DFM sold 3.8725 million units. DFM’s primary business covers all series of commercial vehicles, passenger vehicles, parts, automotive equipment and horizontal automotive business. “DongFeng” was listed among “China’s Most Valuable Auto Brands” by InterBrand. In the same year, DFM sold 1.2185 million independent-branded units, including 781,200 passenger vehicles, up 6.6 percent year on year.
In the future, DFM will intensify international operations, enhance its brand power, product power, marketing power and culture power, improve its capacity for supplying products to Algerian dealers, constantly sharpen its brand competitiveness and continue to enhance customer satisfaction with quality.